MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? What works best is demonstrating the measurable benefits and ROI to the organization. Twitter alone, by contrast, can be a harsh community, with little room for course corrections.

Publicity 120

Publicity Fashion Twitter Advertising 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Sales is driven and measured by one metric, closed business – revenue. December 2013: Focusing on a Few 2014 Content Marketing Predictions. .’” – Tom Pick | Webbiquity.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Audiences fragmented into smaller online communities around shared interests.

Marketing 170

Marketing Employee Content Marketing Training 170