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The Two Most Effective Media Relations Tactics for 2013

Journalistics

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Start thinking about the news events that create an opportunity for you to comment.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.

Industry 153
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The Present & Future Tech Trends PRs Should Prepare For

Cision

As of 2013, 3 percent of the U.S. For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest?

Trends 120
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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70
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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Sales is driven and measured by one metric, closed business – revenue. 13) Data says it’s fit to print. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Kevin Hartman | Merit.

Marketing 101
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The Urgency for Marketing to Change. Now

PR 20/20

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It prints and distributes over two million copies each month, including 550,000 mailed to paid subscribers.

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PR in 2015: The Trouble with Authenticity

Mark My Words

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. In 2015 we all loved authenticity, right?