Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Since 2013, a majority of the U.S.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Donate the rest to local charity projects. Authenticity is key to successful PR.

Local 120

Local Agency Policies Travel 120

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. Have Fun with Furry Friends. Introduce Your Own Holiday.

Viral 78

Viral Transportation Hotels Travel 78

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

Company 105

Company Marketing Education Data 105

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? In 2013, Kings of Leon didn’t get to play opening night, and last year was a muddy mess. 2016: An Uphill Battle.

Local 120

Local Reddit Crisis Communications Crisis 120

5W PR

MARCH 6, 2020

Founded in 2013, AirHelp is the world’s largest air passenger rights advocate, helping passengers understand their rights and secure compensation for delayed, canceled, or overbooked flights. Traveling can be stressful, especially in an unpredictable environment where you’re not familiar with local customs or protocol.

Travel 103

Travel Technology Transportation Airlines 103

PR 20/20

NOVEMBER 22, 2016

My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. A 2013 study found that 43% of local listings are wrong with errors in business name, phone number or address.

Local 40

Local Software Engineering Web 40

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. 21, 2013 that the store had it’s first official full day of business after a national announcement.

Case Study 131

Case Study Wireless Company Local 131

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Mark My Words

MARCH 3, 2021

Whether seven-time Tour de France champion Lance Armstrong owning up to doping in 2013, Lindsay Lohan wanting to overhaul her image or Tom Cruise professing his love for Katie Holmes, they all came to Oprah to tell their story. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

Film 60

Film Interviews Exercises Radio 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Emerged Trends.

Trends 120

Trends Mobile Web System 120

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

prTini

AUGUST 12, 2016

When is it okay for a brand to join a social conversation? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? But when brands joined in the conversation, things got tricky.

Local 28

Local Community Brand Branding 28

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Source: Neilsen , 2013). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013. Pete: RedShift Writers, a local business messaging firm, led the charge.

Local 95

Local Retail Writing Meeting 95

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

SEPTEMBER 18, 2015

He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. We continue to see people and brand posting here (including Periscope , which uses Medium as its blog, as far as I can tell).

Corporate 60

Corporate Blogging LinkedIn Web 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Local 40

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. As the news unfolded online across all channels, it became critical that brands tune in and show sensitivity to the conversation happening around them.

Crisis 37

Crisis Mobile Social Media Comparison 37

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mark My Words

JANUARY 15, 2015

The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Some get it right but far more don’t and prefer to be advised by their mate down the pub or a local family lawyer. Football is big business. The question is, does it really matter?

Enterprise 60

Enterprise Government Financial Local 60

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. impressions.

Marketing 87

Marketing Communications Video Reputation 87

Maxim Behar

MARCH 11, 2021

Everything we remember from our past, before March 13, 2013, does not work today. It would be great to see our Minister of Tourism and the National Board of Tourism, which moreover have an exceptionally intelligent and well-trained team, along with a group of PR experts and international branding specialists, to build a strategy.

Tourism 52

Tourism Government Hotels Travel 52

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81