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Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. For years, what’s been beaten into our head?

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. Edit items to tag.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. I don’t think so.

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Corporate Sustainability Reports – A Massive Undertaking with a Ton of Payoff

MaccaPR

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? But what about your online newsroom? And when they need a well-packaged story?

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

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Instagram Video Changes: Is Longer Better For Brands?

Cision

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. Longer Videos. If we’re constantly being attacked, are longer videos really better? What To Expect Next.

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