Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. G put me on her top 50 list of blogs, so I’m a rockstar.

Community 79

Community Nonprofit Twitter Measurement 79

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it.

Interviews 105

Interviews Ethics Government Internal 105

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 52

Strategy Case Study Marketing Energy 52

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 40

Strategy Case Study Marketing Energy 40

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” ” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). : #measurePR Q1 A1 – p3.I

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

wiredPRworks

DECEMBER 14, 2015

Created by Barbara Rozgonyi, motivational marketing speaker, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com, “ LinkedIn MBA [Meetings + Business + Associations] School” for association marketing professionals takes place at 9:05am in Grand Suite 5 at Hyatt Regency Chicago.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. measurePR transcript for July 2.

Measurement 86

Measurement Case Study Twitter Google 86

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. When Things Matter More than People.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Communications Conversations

JULY 27, 2015

If you read this blog, you are most likely a part of what some call “the digital elite.” According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. Social media helps make you smarter. You own a smart phone.

Newspapers 60

Newspapers Education Social Media Comparison 60

wiredPRworks

JUNE 17, 2016

In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. Great colleagues, students, community, school, and area. I became a social media professor in this decade. Hootsuite (2013 – Present).

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

FEBRUARY 25, 2013

19 #measurePR chat is on Gorkana’s Measurement Matters blog. Richard Bagnall (@richardbagnall) February 19, 2013. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Fleurie Amorette (@FleurieFM) February 19, 2013.

Handbook 80

Handbook Measurement Analysis Local 80

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. xpotomac13 @ shonali ‘s volunteers for social scoring game. Tinu Abayomi-Paul (@Tinu) February 25, 2013.

Conference 78

Conference Community Twitter LinkedIn 78

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. This blog post explains how software can recognize images. Presspage rolls Media Inquiries. Content picks.

Technology 81

Technology Company Analytics Writing 81

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. at Social Media Week Berlin in 2013. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 88

Interviews Instagram Video Creativity 88

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 60

Interviews Instagram Video Creativity 60

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. I didn’t probe further, figuring he’d tell me whatever he wanted me to know.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. It’s also noteworthy that Whole Foods does a fantastic job at using social media channels to engage customers and distribute content. She spent years advising small businesses and mentoring youth in her community.

Leadership 40

Leadership Twitter Small Business Storytelling 40

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 23, 2016

The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60