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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

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Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Enter Social Slam. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Based in the Washington, D.C.,

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Brand Vandal ten years on

Wadds Inc.

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. ’ At first I was surprised.

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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. The Story in a Nutshell .

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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

Deirdre Breakenridge

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. New hashtags are surfacing every day. What is your favorite hashtag and why? .