The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

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Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Though blogs are a cheap, simple way to present lots of data and information online, an effective blog is written with intention. Defining a clear target audience for your hospital’s blog(s) is just as important as in traditional forms of marketing. Niche blogging narrows the focus of your message and allows you to connect on a deeper level.

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

4 social media waves to ride in 2020

PR Daily

Social media has emerged as one of the most important tools for public relations and marketing over the past decade. As social media platforms such as Facebook, Twitter and LinkedIn mature, the debate over their future grows. Whatever happens, social media will evolve.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

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How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. The biggest reason social media exists is engagement.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing?

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users. There are typically three ways you can spark a conversation on social media: You can join an existing conversation, ask provocative questions or share topical news to encourage people to share an opinion or ask a question of their own.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun. Social media has also given me many opportunities personally and professionally. Where are social media going next?

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How has social media impacted communications strategy?

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

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5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. A version of this article originally appeared on the MDG Advertising blog.

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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns! Every landing page you are linking to on your social channels needs to be fully optimized for mobile.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Social Media Workshop in Princeton, NJ.

Insider secrets for making the most of social media

PR Daily

Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Year after year, there’s been a substantial growth in social media activity for consumers and businesses alike. Check out these four simple strategies to boost productivity and ensure you’re making the best use of your time on social media in 2018: 1.

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? What you post on your personal social media accounts can affect how people view your company. On your blog and social media channels, let your readers see your personality shine through.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. On one hand, social media companies are in the midst of grappling with some very thorny issues— from privacy/data concerns to slowing growth —and the repercussions could bring challenges for platforms and marketers alike. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].

Six social media trends in 60-seconds

Prohibition

Social media advances at an incredibly rapid rate. We’ve also expanded on these trends in more detail at the end of this blog post. Prohibition’s social media trends in more detail. The rise of dark social. Social commerce.

3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing and providing customer service. Who are your favorites to follow on social media, PR Daily readers?

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

Artists with the Best Social Media Strategies

Critical Mention

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. Earlier this year, Ariana Grande inspired the #SelfiesForAriana movement on social media which began when she found out her fans were cropping themselves out of pictures they took with her or putting emojis over their faces.

6 reasons to invest in organic reach on social media

PR Daily

Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. As Marshall Manson, the CEO of Ogilvy UK, recently put it in an eMarketer report : “You might as well take your [organic social media] budget to the bank, cash it out in greenback $20s, pile it up in the parking lot and light the money on fire.” Here are six reasons that justify brands continuing to engage in organic social media tactics: 1.

How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

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How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” Connected to social media.

Historic photos, iconic quotes flood social media for MLK Day

PR Daily

PR pros can highlight corporate social responsibility efforts and insulate an organization’s reputation from backlash. Axia PR wrote a blog post offering these lessons for PR pros from King’s legacy: Using speeches to change awareness. Using the media to your advantage. The stories of his extraordinary life and campaigns are excellent fodder for blogs, social media posts and guest articles on other publications.

Is Confusion Holding You Back From Social Media?

Rock the Status Quo

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. You want to build a community by focusing on THEM, instead of you.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. It’s not enough for a PR or search marketing pro to secure an earned media mention.

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Teaching Social Media in 2019

Karen Freberg

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. I am BEYOND excited to be able to work with some amazing professors down in Australia, like Karen Sutherland , who is truly one of the leading educators and innovators in the social media education space. Join communities.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Questions they will cover include: Has social media provided professional opportunities and growth in your career?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

9 (realistic) social media trends for 2020

Communications Conversations

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. For this blog. 3 – Community management makes a comeback. 9 – Employer brands go mainstream on social.

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Has social media changed PR?

PR Daily

Odds are you read that headline and clicked on this link with the thought, “Of course social media has changed public relations.”. Among the many lessons I’ve learned has been how to take advantage of social media and social media analytics to get to know and connect with an audience. As I follow conversations on Twitter and read various blogs, the question of how PR pros should use social media keeps coming up.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. One thing that all of these have in common is the notion of community building. Guest Post by Samantha Lake.