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2016 Media Landscape

The Proactive Report

In 2016 74% of Americans have ever access news on a mobile device. This is up from 54% in 2013. And as more digital natives get to an age where they’re reading and watching news, the numbers will keep moving in the direction of online.’ What this means for PR.

Mobile 133
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Ireland’s Construction Contracts Act 2013 before the courts

Practical Law Construction

Jonathan and I have been writing about Ireland’s Construction Contracts Act 2013 since long before it came into force in 2016. All in all, I’d say this was a good day in court for the Construction Contracts Act 2013. It is with this backdrop that I find events in Ireland of particular interest. My take aways.

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4 communication mistakes that could be costing you clients

Agility PR Solutions

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that the data breach had affected three billion of its customers.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. That’s an increase from 2013 when 41 percent of respondents felt this way. . Uncover more social media trends by downloading our 2016 Global Social Journalism Study now.

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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 120
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?