PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Sharpen up your writing skills and creativity. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 138

Study Media Relations Media Measurement 138

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. In my role today, the most fun stories I get to write come from test-driving trucks. I love getting creative in the kitchen and entertaining for family and friends. Describe the craziest or most fun story you have written. Finish this sentence: If I am not reporting, I am ….

Meeting 59

Meeting Automotive Transportation Newspapers 59

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Cision

JANUARY 8, 2016

In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. Images: andresmbernal , Drew Coffman ( Creative Commons ).

Pitching 60

Pitching Report Twitter Social Media 60

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google Analytics SEO Comparison 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. It was a creative outlet. Then, in 2012, I started posting pics on Instagram. I’ll say it was a job I wasn’t as interested in as I probably should have. Probably a bit of both, really. Not about directives and priorities for a health care organization. That’s how it started.

Social Media 78

Social Media Media LinkedIn Instagram 78

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Image: Eva Rinaldi ( Creative Commons ).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. I believe the most important skill a media relations professional can have – after being able to write well – is the ability to research and identify the right journalists to pitch a story to. Which posts received the most negative comments?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. We discussed the content marketing trough of disillusionment back in 2012 , as it relates to a marketing philosophy, however, rather than an emerging technology segment.

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

AUGUST 7, 2014

She is deeply involved in professional development design and provision and, alongside her consultancy work at Unlocked PR , she lectures, speaks and writes about public relations, particularly digital relationships. In 2012, she was presented with the PRINZ President’s Award for her contribution to the public relations profession.

Publicity 87

Publicity Ethics Technology Government 87

PRSay

AUGUST 12, 2016

This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. I believe the most important skill a media relations professional can have – after being able to write well – is the ability to research and identify the right journalists to pitch a story to. Which posts received the most negative comments?

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 2012, October 31). 2012, October 31). Logical intelligence. 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Write data-driven content. Curate content.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. According to Andrew Stanton (filmmaker of Toy Story and WALL-E) in his 2012 TED Talk , this is the greatest story commandment.

Report 52

Report How To Marketing Analytics 52

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 40

Blogging Strategy How To Writing 40