Cision

MAY 5, 2017

How shareholders consume shareholder communications content. Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. They are just checking in to see what’s new. What are you offering them?

Infographics 120

Infographics Comparison Financial Study 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Remind them that people consume information and learn in a variety of different ways, and that a one-size-fits-all approach to marketing simply won’t reach the entire target market. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, let’s be honest–that’s been a long time coming.

Financial 80

Financial Employee Corporate Education 80

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Meet people where they are. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. It’s a smart idea. But in the current environment the optics are bad. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Beyond PR

MAY 26, 2017

More to the point, where do they want to consume it? To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news.

Comparison 49

Comparison Retail Study Tools 49

Beyond PR

OCTOBER 28, 2016

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). About the study.

Mobile 40

Mobile Study Construction Retail 40

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. In one of my earlier posts , I wrote about how Dell has been listening to its consumers through the launch of a dedicated Social Media Listening command center. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? But, can people easily find your content?

Media 79

Media Analytics Technology Corporate 79

Beyond PR

MAY 5, 2017

How shareholders consume shareholder communications content. Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. They are just checking in to see what’s new. What are you offering them?

Comparison 40

Comparison Financial Study Retail 40

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

FEBRUARY 15, 2013

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

PR Conversations

JULY 24, 2014

For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. 2] Shen Fu’en ??? “Zhongyong ??”, 1,229-1,230.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

OCTOBER 22, 2019

It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. predict podcasting is going to be like corporate blogging: a lot of people will rush to do it, get mired in corporate rules and approvals and die on the vine.

Marketing 65

Marketing Survey Study B2B 65

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. It’s not enough to simply have a corporate blog, or manage an editorial calendar and publish content you think people will like.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

Publicity 87

Publicity Ethics Technology Government 87

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Alas, there’s still a disconnect: the process of travel is not seen as a laugh-riot experience for consumers.

Travel 89

Travel Airlines Hotels Marketing 89

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

SEPTEMBER 26, 2011

I am grateful to the current leaders of PR Conversations for allowing me to introduce to its many visitors and readers Paolo’s most recent book—his first in the English language—which reveals a number of unique arguments adding much “food for thought” for every public relations and/or corporate social responsibility (CSR) professional.

Report 40

Report Enterprise Policies YouTube 40

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. 7: The Compound Effect , by Darren Hardy (2012) £9.99. But I did consume a lot of news, particularly the Saturday Guardian. He a straight-laced but decent scientist who’s lost his zeal to corporate life. 10: Ready Player One by Ernest Cline (2012) £6.29.

Writing 84

Writing Google Meeting Airlines 84

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. Weak Foundation.

Agency 40

Agency Marketing Financial System 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The Harvard Business Review focused its entire 2012 January-February issue on happiness. How about the communication for your next corporate event? Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52