PRSay

MARCH 21, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Jason Sprenger is the president of Game Changer Communications.

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Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Jason Sprenger is the president of Game Changer Communications.

B2B 150

B2B Social Media Consumer B2C 150

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

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Meeting Automotive Media Transportation 81

Deirdre Breakenridge

SEPTEMBER 30, 2014

What sets theSkimm apart is first, our voice – meant to sound like your friend sitting next to you, telling you what you need to know for your day – and second, the community that has grown around theSkimm — who help us grow every day. How are you using social media to promote your Skimm’bassadors program? Interview PR 2.0

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Interviews Social Media Technology Resources 329

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. Before the pandemic, I’d say working out, but my routine has been upended.

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Automotive Meeting Report Media 92

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Software Survey Pitching Local 141

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Use Photos.

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Social Media Brand Branding Media 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

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Storytelling Internal International Social Media 78

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

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System Public Affairs Employee Nonprofit 189

PR for Anyone

FEBRUARY 14, 2024

From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. See Rachel’s Full Episode HERE: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

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Study Travel Film Industry 130

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

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Brand Branding Community Wikipedia 100

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications. In the U.S., it is even higher at 33%.

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Financial Government Storytelling System 52

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Industry 86

Industry Media Technology Employee 86

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Stephen Waddington

MAY 4, 2019

CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. If users don’t trust the social media platform to manage their data, growth and engagement will stall and ad revenue will follow. He went as far as trying to make a joke of the issue. The web is a social space.

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Privacy Web Facebook Film 72

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. Email and social media give you the opportunity to share stories with a more interesting voice, building an engaged and educated fan base more effectively.

Strategy 215

Strategy How To Social Media Consumer 215

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here.

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Facebook Newspapers Google Strategy 92

Doctor Spin

APRIL 17, 2023

2012, May 17). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. In one extreme example, LinkedIn landed in a media nightmare in mid-May after a hacker tried to sell 6.5 Instead of coming clean about the hack when it happened in 2012, the company remained silent.

Communications 119

Communications How To Crisis Survey 119

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

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Financial Conference Agency Resources 98

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.”

Storytelling 60

Storytelling Tourism Travel Local 60

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? He joins from the New York Daily News where he was an editor.

Travel 40

Travel Media Sports Journalism 40

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

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Analytics Social Media Google Course 81

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Take L’Oréal, for example.

Communications 198

Communications Viral Fashion Public Affairs 198

Waxing UnLyrical

OCTOBER 9, 2012

Tons of media & cameras in attendance, with TMZ posting a photo & caption the way only TMZ can (h/t Jenni McLellan for sending that to me). You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out.

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Facebook Twitter Resources Google 100

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

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Interviews Ethics Government Internal 105

Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.

Social Media 81

Social Media How To Media Facebook 81

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

NOVEMBER 2, 2017

And nine out of 10 acknowledged more training in core communications disciplines is merited. These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Using positive Christmas chatter in social media, the data lit up 30,000 LED lights. Take Waze for example.

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Big Data Data Publicity Analytics 92

Mark My Words

JUNE 29, 2015

Since the halcyon days of 2012 Farah’s PR machine has been on the back foot. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

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Wikipedia Sports Crisis Management Print 60