Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it.

Study 138

Study Media Relations Media Measurement 138

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We 11, 12-1 pm ET.).

Pinterest 79

Pinterest Measurement Analysis Community 79

PRSay

NOVEMBER 2, 2017

And nine out of 10 acknowledged more training in core communications disciplines is merited. These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Faculty talk trends and current events.

Communications 116

Communications Case Study Training Reputation 116

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? For example, facts are almost always cited by a third-party website or news article and the community is generally self-policing. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Why we share. That sounds worse than it is.

Viral 102

Viral Advertising Advertising Study 102

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2012 Update.

Community 40

Community Writing Education Film 40

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Case Study 116

Case Study Software Data Web 116

Beyond PR

APRIL 18, 2016

D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career. He was recently an associate publisher at Food & Wine.

Travel 40

Travel Media Sports Journalism 40

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

Beyond PR

MAY 4, 2017

An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.

Communications 61

Communications Hotels Technology Tools 61

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. At the time of writing, they were more than halfway to their goal of 20,000 actions. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Brand 98

Brand Branding Policies System 98

Mindful Marketing

SEPTEMBER 8, 2018

Before going further, I need to say that I really didn’t want to write about this ad. billion it reportedly invested for similar exclusivity in 2012. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.”

Sports 50

Sports Ethics Public Affairs Analysis 50

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Published 2012. Hyperbole on top of hyperbole is evident in emotionally powered pieces. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. But, man, I can’t help think what a missed opportunity this is. Digital. .

Transportation 122

Transportation Social Media Corporate Agency 122

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs.

Survey 40

Survey Report Local Data 40

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 12

Technology Software Company Marketing 12

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40