Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I still see a lot of text-only posts, but wiser companies are integrating screen grabs and creating eye-catching creative – if not even more. Jason Sprenger is the president of Game Changer Communications. More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. So, I put together a fabulous, and I mean fabulous, plan touching every communication channel you could think of.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Consider President Obama’s 2012 re-election campaign. There is more data available to communicators today than there ever has been.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Deirdre Breakenridge

MAY 14, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . They do us a disservice as professional communicators, in my opinion. Sure, stunts can be fun, creative, stimulating, etc. Jason Sprenger is the president of Game Changer Communications. that I’d like to chuck out the window.

Industry 150

Industry B2B Corporate Agency 150

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 138

Study Media Relations Media Measurement 138

Cision

AUGUST 13, 2015

While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media. As social media has expanded and developed, so too has its usefulness, especially to global communication. That’s a 29 percentage point difference from 2012.

Social Media 120

Social Media Journalism Media Study 120

Waxing UnLyrical

JULY 24, 2013

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. This originally ran on Nov. Benefits v.

Social Media 76

Social Media Communications Healthcare Insurance 76

The Hoffman Agency

DECEMBER 5, 2022

The bustling world of public relations and communications is filled with people from all walks of life. While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

PR Conversations

JUNE 28, 2020

At this point we should step back to the early 1990s and the work of Don E Schultz (who died earlier this month) for pioneering the concept of Integrated Marketing Communications as PESO is tactical channel execution of this strategy. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Conclusion: Expectation Setting and Communication About PR Measurement and Sales.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Doctor Spin

APRIL 17, 2023

2012, May 17). Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Please support my blog by sharing it with other PR- and communication professionals. 2012, May 17). link] Nordstrom. Business Plus.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Who is Paul Roetzer?

Marketing 60

Marketing Healthcare Technology Storytelling 60

The Resolution Blog

JUNE 25, 2015

Check out my post on integrating paid into your PR communications plan. Want some inspiration on a creative way of using Google Adwords? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Paid amplification provides a fast- track to them.

Google 120

Google Analytics SEO Comparison 120

Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). You could even join the 365 Project community , if you think you’ll have more fun that way.

Facebook 63

Facebook Creativity Social Media Community 63

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

DECEMBER 21, 2011

We want them to enjoy the experience of communicating with us, we want them to derive value from what we are communicating to them, and we want them to come back for more. Have they been as creative as they could have been? And once you do that, I know 2012 will be much better than 2011 for you. ” … have they?

Video 72

Video Retail Communications Creativity 72

Communications Conversations

NOVEMBER 4, 2016

To develop their own creative. But, one of the primary reasons brands DO work with influencers is because they want to tap into their creative know-how. That involves handing the creative reigns over to the influencer. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012.

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

JANUARY 2, 2020

It was a creative outlet. Then, in 2012, I started posting pics on Instagram. Not about directives and priorities for a health care organization. But, about what interested ME. The blog was a spot for me to rant. A place for me to share opinions. That’s how it started. Nothing more. I shared my blog posts there.

Social Media 78

Social Media Media LinkedIn Instagram 78

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? The years from 1999 to today have, effectively, been the very beginning of social and communicative change.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Guest Post by Dan Beltramo.

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

FEBRUARY 15, 2017

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Cision

JUNE 22, 2015

Here’s a communications quandry: who is the better messenger? In 2012 when Facebook had a filtering algorithm but wasn’t constricting reach as drastically, engagement rate was 1.3 Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images.

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Good communications professional don’t just look at a network and are satisfied with just being present. Guest post by Harrison Kratz. How will you define your presence?

Pinterest 88

Pinterest Fashion Social Media Retail 88

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Communications Conversations

JULY 5, 2017

From about 2007-2012, I’d say, Twitter was definitely that cool kid. Note: Photo courtesy of Ross Burton via Creative Commons license. The psychology behind it: Let’s face it: Most people want to hang out with the “cool kids.” ” For years, that “cool kid” was Twitter.

Instagram 76

Instagram Web LinkedIn Trends 76

PR in High Definition

JANUARY 17, 2017

Unfortunately, whilst fintech is lauded as a sector, it also poses a challenge to communications professionals. Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 94 crore (~ $15.1M) in FY 2012 to Rs.300 However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

Case Study 40

Case Study Study Training Small Business 40

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

APRIL 10, 2012

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. As a digital communication professional, I resisted the urge to call them and ask why they even had a Facebook presence to begin with (mainly because I realized no one was going to answer anyway). I was frustrated and concerned.

Small Business 106

Small Business Customer Service Facebook Retail 106

PR 20/20

SEPTEMBER 17, 2019

You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. These four September days are for you—the product manager, the creative marketer, the start-up founder. May 4 - 7, 2020 | San Francisco, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97