ImPRessions - Crenshaw Communications

MARCH 16, 2021

Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Strong written and verbal communication skills are required for this position. . Participate in brainstorming sessions to develop strategic/creative thinking for clients.

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

OCTOBER 26, 2022

As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.

Creativity 78

Creativity Communications Employee Agency 78

The Resolution Blog

MARCH 10, 2022

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

B2B 156

B2B Creativity Interviews Agency 156

PRSay

MAY 12, 2021

You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The biggest risk communicators run is that we never get heard at all.

Creativity 151

Creativity Writing Storytelling Study 151

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR in High Definition

SEPTEMBER 28, 2023

Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! As communications professionals, we are supporting an organisation’s goals and objectives through our work, and that requires us to be strategic in how we do this.

Creativity 62

Creativity Strategy Internal International 62

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

Creativity 113

Creativity Employee Survey Internal 113

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

Communications 202

Communications Nonprofit Creativity Agency 202

Deirdre Breakenridge

MAY 25, 2018

We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas?

Creativity 171

Creativity Technology Social Media Travel 171

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” The most successful companies are strategic with the way they communicate.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. “As

Report 156

Report Communications B2B Enterprise 156

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

PRSay

MARCH 29, 2022

But as PR and communications people, we often find ourselves putting out fires and working on the challenges du jour.” Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Farmer is CEO and founder of Anvil Ready, a PR and communications firm in Omaha, Neb.,

Creativity 137

Creativity Print Software Writing 137

Agility PR Solutions

JULY 7, 2021

Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.

Creativity 155

Creativity Strategy Marketing Crisis 155

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Crisis communications has changed — and Mr. Wilde should get a raise. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

Creativity 95

Creativity Study Ethics Publicity 95

Agility PR Solutions

DECEMBER 13, 2020

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions.

Creativity 130

Creativity Healthcare B2B Agency 130

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Deirdre Breakenridge

NOVEMBER 24, 2015

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught. The post Can You Teach Creativity?

Creativity 150

Creativity Community Exercises Storytelling 150

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Feel young again.

Creativity 73

Creativity Communications Brand Branding 73

Maxim Behar

MARCH 26, 2024

Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can learn more about M3 Communications Group, Inc. In short - they're unlimited. Nowadays, that's not insignificant at all!

Groups 105

Groups Communications System Employee 105

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Allyn Professor of Medical Optics When we think of communication, we don’t always consider the importance of speaking visually. Why Does a Creative Agency Use Moodboards? David Williams, the William G.

Creativity 52

Creativity Agency Survey Examples 52

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150

Agility PR Solutions

JANUARY 6, 2022

labor shortage has caused communications agencies to become far more creative in delivering services. The post 10Fold CEO shares communications, HR & tech predictions for 2022 appeared first on Agility PR Solutions. In […].

Communications 154

Communications Creativity Agency Company 154

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Agility PR Solutions

MAY 3, 2020

As a result, brands are struggling to communicate during […]. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions.

Creativity 133

Creativity Crisis Brand Branding 133