Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility.

Brand 60

Brand Branding Content Marketing Film 60

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating and scoring these elements, you can: Devise marketing strategies. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. I certainly have. Use more video.

Facebook 226

Facebook Analytics Video Advertising 226

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 139

Study Media Relations Media Measurement 139

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. What brands are going to rise and fall in this new landscape? Also, bet on the brands who get this: The audience now decides what “news” is.

Company 111

Company Media Journalism Report 111

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Don’t Waste My Time.

Viral 120

Viral Video YouTube Examples 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Cision

SEPTEMBER 23, 2015

I often get asked about how to measure PR and what should be expected from PR in the form of results, especially when we meet with startups or brands who have been burned by a PR agency due to poor communication and reporting. Brand ambassadors secured. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

MAY 15, 2015

The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion. That’s where PR pros, marketers and salespeople come in. Mitt Romney attempted to use the same line in 2012 and fell short.

Communications 120

Communications Training Resources Google 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. RedShift provides services as they are related to dead-on business content that rings the cash register. We live to write and write to brand. As a content marketer, the knowledge I bring to the table is what my clients want from me. Today, I’ve been open for six weeks.

Writing 88

Writing Google Pitching Small Business 88

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it.

Leadership 93

Leadership Brand Branding How To 93

Communications Conversations

MAY 5, 2016

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. You’ve been blogging at shishkabobgirldad since 2012. You’ve made the transition to the client side quite well, if I do say so myself.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 40

Blogging Strategy How To Writing 40

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012.

Skype 120

Skype Interviews Software Mobile 120

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Do what makes the most sense for your brand. #6. Top 10 MaccaPR Blog Posts of 2014. #1. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. That’s up from 49% in 2012.of

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Beyond PR

OCTOBER 14, 2016

Compare these percentages to the 2012 election’s exit polls , where women comprised 53 percent of overall voter turnout, and a question rises to the surface: During this election season, is 26 percent nearly enough? What can news media and brands do about this? It is our hope—and our work—to see those numbers reach parity.”.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81