PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating and scoring these elements, you can: Devise marketing strategies. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 88

Consumer Social Media Education Advertising 88

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Brand Branding Trends 120

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

The Proactive Report

JULY 4, 2014

They know that to show every piece of branded content to every fan is the kiss of death. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Much as we’d love them to do that.).

Facebook 226

Facebook Analytics Video Advertising 226

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 139

Study Media Relations Media Measurement 139

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. Content Marketing' That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Polaris

DECEMBER 23, 2014

It was a public service campaign created in 2012 by Metro Trains in Melbourne, Australia to promote rail safety. Content Marketing' The crowd is delighted (although you could argue a trip to Canada at this time of year isn’t exactly the ideal gift). Deck the Halls with Dumb Ways to Die. Remember Dumb Ways to Die?

Video 117

Video Travel Content Marketing Groups 117

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Cision

SEPTEMBER 20, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. Publishing Content. It is incumbent on all PR and marketing professionals to understand digital’s demand and utility to journalists and to try to be resources for journalists where we can.

Social Media 226

Social Media Media Journalism Study 226

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

APRIL 10, 2018

They grew in marketing prominence with the advent of the web and the online news release. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Why Content Marketing and Public Relations Need Each Other.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Journalistics

FEBRUARY 2, 2016

I hand-picked the following posts because I believe they are among the best resources out there to help you create a content strategy – whether for your blog, or for all of your channels. Please let me know what you think of the suggestions.

Strategy 70

Strategy How To Resources Blogging 70

Cision

SEPTEMBER 15, 2015

“Contrary to everything you are taught as marketers, don’t tell the story. According to Voltz, very rarely will a video go viral if people are simply content with the video. “Content carries itself if it has an emotional connection,” says Voltz. Don’t Waste My Time.

Viral 120

Viral Video YouTube Examples 120

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Cision

MAY 15, 2015

The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion. That’s where PR pros, marketers and salespeople come in. Mitt Romney attempted to use the same line in 2012 and fell short.

Communications 120

Communications Training Resources Google 120

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

SEPTEMBER 23, 2015

Accounting for and Communicating the ‘X Factor’ While tools like trackable links , analytics, e-commerce and promotion codes provide tangible opportunities to measure, PR’s ability to increase awareness and enhance other marketing and sales efforts comes with a wealth of added value, which can be difficult to track.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Shift Communications

AUGUST 17, 2015

This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. For example, the tablet computing market was nascent from 1993 onward with Apple’s Newton tablet, but didn’t take off as a commercial success until 17 years later with the Apple iPad.

Strategy 60

Strategy How To Resources Content Marketing 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0