Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. Typically, these are for branded searches: if someone searches for your company’s name soon after you put out your press release, they’ll find it. There is no value today in press release links.

SEO 123

SEO Guidelines Google B2B 123

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Journalists are responsible for building their own brands.

Journalism 69

Journalism Reddit Newspapers Government 69

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Oppe begins with branding and helps students craft their personal narrative. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Not only does it help your brand stand out, it allows you to build insights around your specific audience. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. More and more, PR needs a little paid budget to use strategically to earn media (targeting) and to get more value after you earn it. It also gains data from brand sponsorships and events.”

Industry 91

Industry Media Technology Employee 91

Waxing UnLyrical

JANUARY 24, 2013

Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. But being “nice” isn’t just about please and thank you.

Big Data 92

Big Data Data Publicity Analytics 92

Bad Pitch Blog

OCTOBER 23, 2012

The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. I mean, if you''re trying to revitalize your brand, why connect the whole campaign with an event even older than your brand ? media relations paid media pay for performance pine brothers PR publicist'

Media 68

Media Journalism Print Pitching 68

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. It’s not for everybody.

Sports 68

Sports Education Construction Television 68

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 69

Blogging Strategy How To Writing 69

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.”

Transportation 122

Transportation Social Media Corporate Agency 122

The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Of course, it doesn’t hurt that the company happens to be a mega brand. Your colleague Darrell Etherington covered their first round of funding in 2012. Journalist: “Not good”. This is how you do it.

Pitching 28

Pitching Media Local Writing 28

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. counterparts. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

ZudePR

DECEMBER 30, 2016

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes.

Writing 84

Writing Google Meeting Airlines 84

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

The Proactive Report

AUGUST 5, 2016

This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. adults – 62% – get news on social media, and 18% do so often. That’s up from 49% in 2012.of

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Frederik Vincx

DECEMBER 11, 2015

It goes beyond earned media by including paid media, earned media, and owned media. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. An example media relations workflow is set out below. Example: Improve your influencer relations workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “Your brand/business is what you do; your reputation is what people remember and share. “How? ” #21: Rich Leigh (Gloucester, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

Today, social media doesn’t raise eyebrows the way it used to. Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there.

Strategy 40

Strategy Case Study Community Creativity 40