Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. How to Evolve with the 2016 #PRTrends Click To Tweet. A natural evolution of social media, blogging, and the opportunities the internet has created, is that a new network of influencers now shape the way people think about your business.

Trends 105

Trends How To SEO Google 105

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers. And who wants to be a loser?

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ishmael's Corner

FEBRUARY 3, 2015

The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Solo PR Pro

MAY 17, 2022

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Thoughts on social media and the future. From temp to small business owner. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Presspage

JANUARY 23, 2018

This surprisingly influential 4 am rant about on how to improve the press release for the digital newsroom led to the creation of the Social Media Release Template; a first format of what is today the norm in modern PR. In 2006, Foremski published one of his most unforgettable blogs titled Die! Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Landis PR

APRIL 4, 2022

Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Case Study 52

Case Study Television Video Travel 52

wiredPRworks

SEPTEMBER 11, 2021

As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2011 Update. Twenty years later, we have social media channels that reach everyone immediately. What would I do differently today?

Communications 105

Communications Community Crisis Film 105

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

Measurement 100

Measurement Analytics Google Social Media 100

Prakkypedia

DECEMBER 13, 2017

A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Like others who took the plunge, I shared images of the improbable Vegemite Cadbury on my social media channels. They’re often developed by a cross-disciplinary team – which of course today includes digital and social media pros.

Transportation 71

Transportation Twitter Advertising Advertising 71

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

APRIL 25, 2023

Understanding the emotions behind social media interactions. Anticipating how different publics will perceive a campaign. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists. Tailoring pitches for diverse audiences. Psychology Press.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Mark My Words

JANUARY 28, 2021

18 MINUTES AGO ‘NOT USING SOCIAL MEDIA IS A DEATH TRAP FOR ENTERTAINERS’. American TV personality Eric Schiffer has warned Meghan and Harry not to shun all social media. The pair said I do on September 10, 2011 in Jamaica, but divorced in 2013. 43 MINUTES AGO WHO IS MEGHAN MARKLE AND HOW OLD IS SHE?

Film 60

Film Radio Instagram Social Media 60

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

wiredPRworks

SEPTEMBER 11, 2021

As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2011 Update. Twenty years later, we have social media channels that reach everyone immediately. What would I do differently today?

Communications 81

Communications Community Crisis Film 81

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Lists are as important as you think they are.

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

PRSay

MARCH 30, 2018

2011 — Facebook follower numbers seemed to grow on their own. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Facebook 92

Facebook Newspapers Google Strategy 92

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? The magazine will celebrate its 170 th anniversary later this year.

Fashion 40

Fashion Tourism Media Journalism 40

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. And more than anything, they teach us how to tell stories. Seriously.

Publicity 95

Publicity Facebook Twitter Measurement 95

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Here is to an even more amazing 2011!!!!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ?

Tourism 64

Tourism Measurement Twitter Blogging 64

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. My advice for PR pros: optimize for both search and social media.

SEO 60

SEO Pinterest Google Engineering 60