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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

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10 lessons from 10 years of teaching social media

Karen Freberg

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

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Social media certifications for 2020

Karen Freberg

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?