Karen Freberg

FEBRUARY 25, 2019

I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). One of my very first papers was focusing on the personality traits for influencers, which was published back in 2011. Wellington is GORGEOUS!

Social Media 50

Social Media Internal International Media 50

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement.

Analytics 150

Analytics Data Big Data Technology 150

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. We need to educate ourselves and ask for feedback internally and externally.

Communications 197

Communications Viral Fashion Public Affairs 197

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. The paper, written by an international multi-disciplinary group, examined a variety of techniques.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The report provides an international perspective on the challenges facing the PR business. Fears of jobs losses, lack of skills, the rise of automation and international trade are all contributing to pessimism about the future.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 20, 2011

Christmas Communication Plan 2011. Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.

Communications 66

Communications Analysis Print Meeting 66

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. The third pillar focuses on our own brand and reputation. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. When I was in undergrad, pageantry was my project, which I retired in 2011. Absolutely! Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. she’s.

Film 91

Film Social Media Policies Community 91

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Lindy : Exactly. Thanks, Maddie and Lindy, for stopping by!

Community 82

Community Publicity Web Social Media 82

PR Conversations

FEBRUARY 15, 2015

By the way, in researching this post, I came across a new product, SoundyCandy named as top innovation at the recent ISM (International Sweets and Biscuits Fair) in Cologne, which has the tagline: The Candy That Twists Your Senses, a fetching pink brand colour and a tongue-poking logo that crackles when you hover over it – see [link].

Policies 40

Policies Publicity Fashion Construction 40

PR Conversations

FEBRUARY 15, 2015

By the way, in researching this post, I came across a new product, SoundyCandy named as top innovation at the recent ISM (International Sweets and Biscuits Fair) in Cologne, which has the tagline: The Candy That Twists Your Senses, a fetching pink brand colour and a tongue-poking logo that crackles when you hover over it - see [link].

Policies 40

Policies Publicity Fashion Construction 40

Communications Conversations

MAY 1, 2015

It’s why Jack realized long ago – 2011 to be exact – that he needed help. What’s been the impact internally and across the country with your AmFam agents and teams? American Family already has a mature and successful social media program at the brand and agent level. The challenge – as you noted – is finding that mix.

Social Media 60

Social Media Media Twitter Insurance 60

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier. Grab a Kit Kat.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack.

Publicity 118

Publicity Corporate Reputation Community 118

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F.

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Liked what you saw? Why not book me for a speaking gig ?

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. It’s time they made the most of their investments. [If

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. Take the spam problem: It should know better, and yet each day I get more begging emails sent to RLM’s many internal distribution lists.

Advertising 41

Advertising Advertising Fashion Creativity 41

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 20) Mack Collier. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

PR in High Definition

OCTOBER 24, 2016

But whether the decision to be music-focused was user- or brand-determined, it certainly worked. It also took some time for Snapchat to be known as being ‘not just for nudes’, but this was certainly a combination of brand activity and user activity. The post Are we nearing the social media convergence event horizon?

Social Media 48

Social Media Media LinkedIn Community 48

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

Contently - Strategy

MAY 20, 2019

Worse still, Burger King just made a video about all these things existing—the brand didn’t bother to say anything meaningful about any of them, other than “letting its customers know that it is okay to not be okay,” as president and chief executive Paul Gionfriddo told CNBC. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111