Remove 2011 Remove Blogging Remove Marketing Remove Video
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Four Marketing Blunders That Will Cost You

5W PR

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

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Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pellegrino.

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Part 2 of a 2-part Special Blog Post: See Part 1 Here. Check out, below, what may be compromising the health of your YouTube marketing efforts. Symptoms: Your customers are confronted with videos that speak to them in Latvian, Mandarin and Farsi. Use playlists to group these videos by global region or language.

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The in's and out's of influencer marketing

Presspage

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Part 1 of a 2-part Special Blog Post. Many are being used chiefly as a clogged repository for dozens, hundreds and sometimes thousands of aging video clips of varying lengths, languages, timeliness and coherence. The Condition: Lackadaisical Video Titles. So, as Robert Palmer once sang, Doctor, doctor, give me the news.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? Online Marketing Made Easy. The #AskGaryVeeShow. 5) Pam Moore.