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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. Data isn’t just helpful in reaching customers.

Data 292
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 100
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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar.