Remove 2010 Remove How To Remove Measurement Remove Social Media
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The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. Data isn’t just helpful in reaching customers.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day.