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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

A successful entrepreneur is one who knows how to use data insights to make better business decisions. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point? PR tech mentions.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. In fact, content discovery helps both consumers and online marketers.

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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Two different companies in the PR technology space have launched indexes of their own. So, it is with money.