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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Information overload occurs when you try to consume too much knowledge or data at once. Godin wrote this in 2010 , but it may be even more true today. Write simply. What is information overload? It happens when you try to absorb more information than is humanly possible. More clutter isn’t free. Forget the fluff.

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What We Can Learn From PR Crises

Critical Mention

The 2010 Deepwater Horizon oil spill was an industrial disaster that killed 11 people, left 200 million gallons of oil in the ocean and resulted in BP paying $18.7 Consumers erupted in outrage at the ad on social media, criticizing it as racist. When she’s not writing you can find her at music festivals, hiking or snowboarding.

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Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Bianchi Biz Blog

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Hinder, Pop Evil, Rehab, and Motion City Soundtrack are awesome bands.

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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

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What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Have you ever wondered what compels people to share content on their social networks?

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”