Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

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Measurement Comparison Advertising Advertising 40

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

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Tools Pinterest Marketing Media 60

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

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Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

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Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# How to be happy in business , from What Consumes Me.

Measurement 71

Measurement Facebook Tourism Twitter 71

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s

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Internal International Data Media 63

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He does his best to stay informed on politics, tech, music, cultures, and social media. Yes, and he’s proud of it. Regardless, thanks for visiting!

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YouTube Video Measurement Print 54

Waxing UnLyrical

JANUARY 1, 2011

In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

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Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Image: jim crossley via Flickr, CC 2.0

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Blogging Twitter Creativity Facebook 71

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. From: Chris Stanley Sent: Thu, March 18, 2010 6:02:45 AM Subject: Blinds Chalet Introduces ''Ask a Design Consultant Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program.

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Pitching Blogging Customer Service Software 43

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » pr-media-blog.co.uk Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? says: February 2, 2011 at 10:50 am [.] Wanna Subscribe?

Measurement 77

Measurement Publicity Web Analytics 77

PR Fuel

NOVEMBER 27, 2018

You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Thanks to social media, companies are engaging with their customers on a deeper level than ever before. In 2010, Gap rolled out a new logo as part of a rebranding effort. Remembering Important Dates.

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Survey Company Customer Service Small Business 45

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends.

How To 65

How To Meeting Creativity Agency 65

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

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Pitching Agency Social Media Creativity 228

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span.

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eBook Groups Biotechnology Resources 52

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Speak, write, blog, tweet, make videos — whatever.

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Writing Google Meeting Airlines 84

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. He might have been right, but probably only about cars being sold to consumers. Need Help with PR, Content or Social Media? Social Media Services that Deliver Results. The press release is finally dead.

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Insurance Insurance B2B Corporate 66

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Get Shareaholic test Filed under Public Relations , Social Media | Tags: facebook ads , lisa dunner , matt lacasse , privacy , Social Media | Comments (35) Site settings comment help?

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Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? By no means do I think media relations has gone by the wayside. Most PR pros (and firms).

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Facebook Twitter Education Industry 106

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52