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PR Measurement: An Integrated Approach

Burrelles Fresh Ideas

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

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What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Talk to Us!

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology.

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The Decision

Waxing UnLyrical

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

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Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.

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Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.