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Less “let’s go viral” and more “let’s build community”

Communications Conversations

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. You were building a community.

Viral 98
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Yet, in reflection, so much has changed.

Trends 165
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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’. My knowledge is primarily of the situation in the UK, but the following trends can be seen globally if not universally.

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The Future of Marketing Looks More like Public Relations

Sword and the Script

This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. These ideas are not new, but it has taken an inordinate amount of time for the PR community to come to the same realization. The competition is coming from all sides. Why We Can’t Just be PR Pros Anymore.

Publicity 118
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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. I cover the Fiat Chrysler Automobiles beat for Automotive News. The ongoing impact of COVID-19 has been the central issue of the year.

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State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Shift Communications

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010.