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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Yet, in reflection, so much has changed.

Trends 133
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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. It’s a puzzle that has stymied the forecasters and defied historical trends. Defensive strategies don’t pay. But consumer spending has continued to grow. PR powers a strong recovery.

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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.

SEO 152
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AI Policies for Business: Creating a Competitive and Sustainable Future

Stern + Associates

Understand Innovation Trends to Successfully Transition to a Digital Business Model With the strategic implementation of technology being a critical issue for leaders, Dutta provides practical frameworks for executing digital transitions and leveraging exponential trends.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 173
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. Now every news website needs video.

Video 150