Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

PR Conversations

JUNE 20, 2015

In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. Click on the icons at the top of the page to find us via these social media channels. PR Motion – looks at trends and developments in relation to PR education and professional development.

Case Study 40

Case Study Study Ethics Social Media 40

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? Really good topic–this won’t be the last time we talk about this development.

Hotels 60

Hotels Facebook Web Journalism 60

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Social media as the new support group?

Facebook 80

Facebook Twitter Measurement Blogging 80

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. Duration: February 2010-end 2010. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Liked what you saw?

Measurement 49

Measurement Tourism Social Media Blogging 49

NewsWhip

NOVEMBER 15, 2020

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. The post What’s Trending? in the U.S.; and the U.S.

Social Media 78

Social Media Trends System Facebook 78

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Waxing UnLyrical

JANUARY 15, 2011

Might there be a perception that I was not “with it,&# not able to keep up with trends enough, not able to have the energy to do my job, because I was “older&# ? After all, I work in an industry populated by Bright Young Things, and I was worried about being considered an old fogy if they actually knew how old I was.

Facebook 76

Facebook Twitter Measurement Blogging 76

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. It’s an exciting time to work at the intersection of marketing, technology and communications.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

JANUARY 7, 2011

But why not tell me that IN APRIL 2010?! We both had noticed that there seems to be a trend that more and more people find it un-neccessary to apologize, say theyre sorry, or take responsibility. On Influence In Public Relations And Social Media | Waxing UnLyrical says: January 11, 2011 at 7:16 am [.] Fair enough.

How To 83

How To Facebook Twitter Conference 83

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

DECEMBER 29, 2014

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby.

Ethics 95

Ethics Local Blogging Internal 95

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. With larger brands such as Nike embracing this trend, it appears pop-up shops are here to stay. Pop-Up Shops.

Small Business 40

Small Business Marketing Local Nonprofit 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

SEPTEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You Happy? September 4th, 2010 Tweet A few days ago, I was on the phone with with someone very dear to me; someone I respect as a professional, and am proud to call friend.

Facebook 75

Facebook Twitter Measurement Blogging 75

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you are a customer that uses earned media attribution, I’d very much like to hear from you to help separate fact from fiction. 5) Muck Rack rolls out “Google Trends” tool for PR.

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MARCH 24, 2021

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. and the U.S.

Trends 78

Trends System Social Media Facebook 78

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence. i’m not anti.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120