Remove 2010 Remove Brand Remove Branding Remove Interviews
article thumbnail

News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. The work was funded and published by the CIPR Research Fund.

Study 111
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How much does public relations cost?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now. That said, there are a few that stand out. SCHEDULE A DEMO.

article thumbnail

Monthly wrap-up: A fly through February here at Prohibition

Prohibition

And so draws to a close the most perfect month that we’ve experienced since 2010 – calendar-ically speaking. It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching!

article thumbnail

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In other words, the more a brand invests in earned media, the more sales PR generates.” The concept of CRM for PR isn’t new.

article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

article thumbnail

Behind the Headlines With Deborah Radman

Cision

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. How can they overcome it?

Ethics 120