Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. government statistics showing newsroom employment dropping 29 percent since 2010; and. Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Q: Cutting through the clutter” is one of the core aspects of content marketing.

Interviews 79

Interviews Media Content Marketing Facebook 79

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?

Viral 102

Viral Advertising Advertising Facebook 102

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. User Expectations.

Video 58

Video Instagram YouTube Creativity 58

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Well that''s one area in which the Bad Pitch Blog is quite happy to help. Blinds Chalet’s design consultants are available to consumers for no charge. That would seem to be even email marketing 101.

Pitching 43

Pitching Blogging Customer Service Software 43

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. Instagram reels ).

Video 52

Video Instagram YouTube Creativity 52

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: February 2010-end 2010. Barbie Gets Smart.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) Lets play.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

JUNE 27, 2012

According to a Mckinsey report , social media enables a consumer’s decision-making journey. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. reading and traveling.

Social Media 91

Social Media Media Facebook YouTube 91

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. But there are 250 million consumers over the age of 14 in the US. consumers will not be using Facebook today… but most of them will be watching TV.

Social Media 85

Social Media How To Mobile Media 85

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Wanna Subscribe?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses. This post was mentioned on Twitter by Shonali Burke, Krista Giuffi.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# How to be happy in business , from What Consumes Me. Wanna Subscribe?

Measurement 71

Measurement Facebook Twitter Tourism 71

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# Interesting. and several speaking gigs (which I love doing).

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Wanna Subscribe?

Measurement 77

Measurement Publicity Web Analytics 77

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. But it’s the one where I have the ability to influence the company’s entire marketing approach, make a difference, and benefit their bottom-line, that I strive for. #12: Which brings us back to content marketing. Or maybe it was always thus. 12: On Meeting Clients.

How To 65

How To Meeting Creativity Agency 65

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Please support my blog by sharing it with other PR- and communication professionals.

eBook 52

eBook Groups Biotechnology Resources 52

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. But, the digital age also has been a significant boon to consumers.

Retail 55

Retail Consumer Software Web 55

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. Account-based marketing.

Insurance 67

Insurance Insurance B2B Corporate 67

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). Speak, write, blog, tweet, make videos — whatever. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? But how do they measure and evaluate?

Travel 79

Travel Case Study Creativity Advertising 79

Mindful Marketing

JULY 27, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston. Several years before, Allie had been a student in one of my marketing classes.

Transportation 84

Transportation Travel Company System 84

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Marketing to Alphas. Appealing to this generation’s mindset of uncertainty and flexibility will help marketers generate more relevant messages.

Groups 141

Groups Mobile Real Estate Skype 141

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? You inspired me to add some of my own thoughts in a blog posting as well! Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129