Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I cover the Fiat Chrysler Automobiles beat for Automotive News.

Automotive 92

Automotive Meeting Report Media 92

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

NewsWhip

FEBRUARY 19, 2021

Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Imagine explaining trying to explain that to a time traveller from 2010. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Consider in-app advertising to fintech/finserv related sites. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. It’s just a fact of life.

Company 111

Company Media Journalism Report 111

Solo PR Pro

SEPTEMBER 28, 2022

Then in fall 2010, Mary took a six week leave from her business to serve as a volunteer senior communication specialist on Senator Lisa Murkowski’s historic write-in campaign, for which she received a PRSA Silver Anvil Award. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

Software 85

Software Media Relations Pitching Media 85

Cision

JULY 19, 2016

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

Real Estate 120

Real Estate Agriculture Local Technology 120

Konnect Agency

APRIL 16, 2020

However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. And, much of this change has me thinking.

Instagram 40

Instagram Facebook Advertising Advertising 40

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. Top Doximity Benefits for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Facebook 102

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? At the time of this writing, the rate is currently 3.8%.

Resources 77

Resources Creativity Publicity Local 77

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

prTini

FEBRUARY 2, 2017

Might marketers’ painful memories of that backlash keep other brands from attempting to make a statement this year? In 2010, brands didn’t fully embrace social media. That sounds like the point of advertising, Your call: How many brands will go social this year? Maybe … maybe not. It was too risky.

Brand 28

Brand Branding Insurance Insurance 28

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

JUNE 1, 2016

It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. ” Which year (of birth) counts as Generation Alpha?

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. That’s a form of advertising called retargeting and Cision is bringing this to PR. 3) Meltwater updates UX, adds new projects feature. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. David should leverage the surprise element and not advertise his advantage beforehand. Ritz-Carlton. Kaplan Publishing. Spector, R. Delivering Happiness: A Path to Profits, Passion, and Purpose.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. Cartoon: HubSpot via Flickr, CC 2.0.

Social Media 85

Social Media How To Mobile Media 85

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Duration: February 2010-end 2010. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In 2010, that change was to enable SiteLinks.

Marketing 111

Marketing Google Newspapers Print 111

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. 5 things I wish bloggers would stop doing says: December 1, 2010 at 9:26 am [.] One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. This is a young guy in college, and he gets what measurement is and isn’t.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. RS: When did you start your own food truck and what was it called?

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. What did you ship in 2010? India is the cradle of regional languages.

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41