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PR vs. Advertising: What’s the difference?


When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.


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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?


In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. All of our work was completely lawful.

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Can You Measure PR?


Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

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AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value). For example, you can find out how much the advertising equivalent is on your latest blog post.

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State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Shift Communications

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.