Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

FEBRUARY 19, 2021

Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Imagine explaining trying to explain that to a time traveller from 2010. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Consider in-app advertising to fintech/finserv related sites. Take small business lending, for example. Mary McGuire. Account Manager.

Banking 79

Banking Financial Advertising Advertising 79

Konnect Agency

APRIL 16, 2020

However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. And, much of this change has me thinking.

Instagram 40

Instagram Facebook Advertising Advertising 40

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. If you read the news or popular blogs, you get a lot of numbers thrown at you. Sounds way more impressive.

Social Media 85

Social Media How To Mobile Media 85

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. That’s a form of advertising called retargeting and Cision is bringing this to PR. 3) Meltwater updates UX, adds new projects feature. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Duration: February 2010-end 2010. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector. Volatility of consultancy sector PR careers.

Publicity 41

Publicity Agency Study Mobile 41

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. In 2010, blogs and bloggers are truly influencers. A few important qualifiers here: 1. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. It’s time to up our game, pros. Wanna Subscribe?

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? India is the cradle of regional languages. Wanna Subscribe? Shall We Tweet?

Social Media 78

Social Media Web Media Measurement 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

FEBRUARY 5, 2011

He asked 100 consumers who watched the 2010 Super Bowl to recall details from as many of the commercials as they could. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Few could accurately recall details of the commercials. Wanna Subscribe?

Facebook 49

Facebook Twitter Measurement Blogging 49

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Take Instagram for example.

Social Media 56

Social Media Marketing Media Trade Shows 56

5W PR

JULY 22, 2019

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections. From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3

How To 68

How To Social Media Retail Technology 68

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. .” Think about a company like Home Depot.

Social Media 60

Social Media Brand Branding Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Critical Mention

JUNE 21, 2017

If they don’t stop, and you feel you are suffering real economic or reputational harm, you may want to consult with an attorney familiar with intellectual property law.The case of Agence France Presse v. Photographer Daniel Morel shot photos of the 2010 earthquake in Haiti. Morel is an extreme, and costly, example. He was awarded $1.2

Video 85

Video Creativity Internal International 85

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Thats why I was never comfortable, when I was in the agency world, of being put into one "practice."

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JULY 17, 2015

A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” PR agencies aren’t above reproach, either.

Agency 40

Agency Report Training Leadership 40

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 101

Software Analysis Data Tools 101

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52