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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Pump and dump releases lead traders to believe there is a financial opportunity. They didn’t trust the bank.

Banking 81
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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

Seventy percent of academic economists surveyed by the Financial Times and 60% of CEOs surveyed by the Conference Board. In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. They are talking about a recession again. Who is “they”?

Marketing 136
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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. Make sure you have a solid financial buffer for the first few months and a cut-off point at which you will return to permanent work.

How To 100
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials.

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

Mint was building a budgeting app that could track spending and help with financial planning. Right now, the content topic with the most potential in financial services may be cryptocurrency. In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Only about 17 percent of U.S.

Brand 77
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Crypto Marketing: When The Good Cannot Exist Without Its Bad

Shift Communications

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. It wasn’t a bonafide economy until much more recently.

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4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Then, in 2009, I started my own consultancy focused on social media marketing. But, in many cases, “telling your story” equates to a bunch of gobbledeegook business language that only MBA-level folks can understand.

LinkedIn 179