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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence. They didn’t trust the bank.

Banking 82
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Both acquisitions netted tens of thousands of subscriber emails for a fraction of that cost.

SEO 135
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Face Implicit Bias to Create a More Diverse PR Profession

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Nonprofit 102
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PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

What made/makes financial communications so intriguing to you? Second, my role in leading finance communications is new, so it’s an exciting opportunity to shape the voice and narrative for the function and our CFO Karen Parkhill. A titan, if you will. First, can you tell us more about your current role at Medtronic?

Sports 74
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability. Financial transactions such as a round of funding or M&A.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. It is difficult and expensive to attribute financial value to these areas. To use the old saying – the ROI on these sorts of ROI efforts is not good.

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Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

it, by pledging your financial support here. monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! Check-writer only? See bottom of this post for details). Funds pledged to my SMAC!