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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings.

Banking 82
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials.

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Back to the Future of Comms and the Marketing Leaders’ Masterclass

Stuart Bruce

The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial.

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PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

What made/makes financial communications so intriguing to you? This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. A titan, if you will. Let’s hear more from one of the living legends of our industry, Greg Zimprich.

Sports 74
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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

50% trust financial industry analysts. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology.

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Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

it, by pledging your financial support here. monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Corporate Giving. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! Check-writer only? See bottom of this post for details).

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. Financial transactions such as a round of funding or M&A. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.