Deirdre Breakenridge

FEBRUARY 13, 2015

She started in #hcsm in January 2009 as an undergraduate PR student!) Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. From freelance to firm. I believe in specialization,” she says. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

Pitching 87

Pitching Media System Tools 87

Cision

MARCH 16, 2016

From our inception in 2009, we’ve consistently set out to be accountable in exactly the same way as ad agencies are – through our impact on hard business metrics. That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client.

Wireless 120

Wireless Creativity Industry Agency 120

Stuart Bruce

APRIL 16, 2015

The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Communications Conversations

AUGUST 23, 2016

And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. It’s not the same Twitter we know from 2009. And I mean ANY. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Communications Conversations

MARCH 14, 2019

First, Medtronic is such a great company, with such an engaging and supportive, mission-driven culture. This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. What made/makes financial communications so intriguing to you?

Sports 74

Sports Corporate Financial Industry 74

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Mindful Marketing

JULY 26, 2019

” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. In the 1950s, Pepsodent created Susy Q , an original cartoon character, to promote its toothpaste.

Ethics 70

Ethics Consumer Reputation Corporate 70

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 198

How To Instagram Social Media LinkedIn 198

Ethical Voices

APRIL 2, 2024

But one of the things that did happen back when I was at the Palm Beach County Clerk’s Office, this was back in 2008, 2009, county government, which is separate from the clerk’s office, but we still work closely because obviously, we’re managing all the county funds. County government has several elected commissioners.

Policies 63

Policies Ethics Government Leadership 63

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase.

Industry 91

Industry Media Technology Employee 91

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Bulgarian company! Never, on any occasion. Now they have over 1000 people.

Government 72

Government Education Course Ethics 72

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” This company sells children’s furniture and swing sets.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Communications Conversations

JANUARY 2, 2019

looks a whole lot different in 2019 than it did in 2009 when I first started to build mine (online, at least). Most of my clients are PR or social media managers with midsized to Fortune 500 level companies. Instead, say: “I’m looking for a job in PR at a med tech company in Minneapolis/St. But, they ARE on LinkedIn.

Brand 98

Brand Branding LinkedIn Facebook 98

Waxing UnLyrical

NOVEMBER 1, 2012

monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

Financial 98

Financial Banking Corporate Writing 98

Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs. He started and sold social media boutique Livingston Communications (2009).

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. In many financial markets around the world, statements about public companies must be made on a wire service. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. And willing to stand tall behind those opinions. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It! Glad thats over with.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 If I watch a webinar to learn something, am I really a lead for that company? Overwhelmingly, those of us who sign up for these content pillars have NO interest in buying from the company.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Communications Conversations

NOVEMBER 11, 2022

At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies. Back in about 2009, I remember hearing about Greg Swan. These are accomplished people. Successful people.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It! Glad thats over with.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Maxim Behar

JUNE 12, 2024

If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. I have deliberately kept my company away from politics and political marketing for years. In my company, it is forbidden to call the media.

Ethics 69

Ethics Social Media Travel Newspapers 69

Bad Pitch Blog

APRIL 17, 2009

What that means, then, is 2009 PR realities trump personal relationships. Companies can not afford to retain an agency based on a principle’s taste in restaurants and/or golf courses. Lately I’ve realized that “PR for the sake of PR” is not really necessary nor a good idea in this crazed era.

Agency 40

Agency Corporate Internal International 40

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? Owner, J Austin & Associates crisis communications agency, former Senior Vice President of Fleishman-Hillard, and managing director for Corporate Communications with Northwest Airlines. Thomas University. I promise, they won’t bite.”.

Tourism 48

Tourism Airlines Writing Meeting 48

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Bad Pitch Blog

JULY 6, 2009

Just about everyone who has heard about this wondered “What branding company is sleeping with who over there?” I don’t know why they did it, but as someone who’s watched thousands of companies make change for no reason, I can make some guesses: 1. A branding company sauntered in and told the suits it’s time to grow with the times.

Corporate 41

Corporate Creativity Brand Branding 41

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 57

How To Instagram Social Media LinkedIn 57