Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. And partly because, well, he’s a rock star! Here are a few thoughts.

Sports 74

Sports Corporate Financial Industry 74

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. She graduated in 2009 and then started teaching at Stockton University in New Jersey. What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 185

Leadership Storytelling Viral Banking 185

Bad Pitch Blog

JULY 6, 2009

Just about everyone who has heard about this wondered “What branding company is sleeping with who over there?” The concept of expansion without screaming is foreign to corporate monoliths (Sy part of the NBC Universal “family”). A branding company sauntered in and told the suits it’s time to grow with the times.

Corporate 41

Corporate Creativity Brand Branding 41

Waxing UnLyrical

NOVEMBER 23, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. Read All About It!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Great point about personal branding. I personally think vlogging is really great for personal branding. Read All About It!

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Communications Conversations

JANUARY 2, 2019

I’ve never really liked the term “personal brand.” But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one. In fact, I might argue one’s “personal brand” has never been more important.

Brand 98

Brand Branding LinkedIn Facebook 98

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. Click any image for higher resolution.

Pitching 86

Pitching Media System Tools 86

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Media policies/procedures.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

MARCH 8, 2013

As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? With the help of our partners, The Hot Mommas® Project went digital, and global, in 2009. You saw (I hope) my post on Oxfam’s Behind the Brands campaign.

Internal 96

Internal International Case Study Insurance 96

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

MAY 3, 2009

And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. I saw this first hand: As the dot-com days waned I suggested a column to editor Bloom that analyzed new gadgets on the market—and I did the Toy Box section weekly for about a year. All together now: a magazine that doesn’t deserve us.

Advertising 41

Advertising Advertising Fashion Creativity 41

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. This year the brand has gone one step further and is working with Invisible People. It also helps the brand’s PR and social efforts.

Corporate 149

Corporate Nonprofit Mobile Storytelling 149

Mindful Marketing

JULY 26, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That large of a following also makes Miquela highly marketable, which, after all, is her reason for existence. That’s embarrassing.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. There are examples offline and online in almost every market. The number hasn’t moved in 12 months. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Nearly half are rethinking how they communicate “brand.”. Our time is now.

Leadership 0

Leadership Agency Education Communications 0

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. A huge spike in sewing classes followed. style vs substance.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? People you work with may not even consciously consider how you treat people “lower” than you, but it will change how you are perceived, and that seeps into every facet of your personal brand. Embrace your brand outside of the workplace.

Tourism 48

Tourism Airlines Writing Meeting 48