wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Flack's Revenge

JANUARY 28, 2015

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The station’s New Tech City podcaster Manoush Zomorodi began her January 12th show, The Case for Boredom, by pondering: “Since 2008, when I first got a smartphone – I have never had to be bored.

Creativity 120

Creativity System Journalism Technology 120

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more. Let’s Connect!

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. Dr. Michael Burry, (Christian Bale) whose hedge fund was nearly leveraged out of existence by shorting the housing market, actually read thousands of pages of mortgage documents. A lot, actually. Here are the top six.

Film 149

Film Real Estate Banking Financial 149

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. I did a communications internship at Steamboat Springs Colorado and worked in the marketing department. Get our free PR Starter Kit today! Where did that lead you?

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Integrated Marketing Communications (IMC). Internet marketing. Journalism. Market research. Market research. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. That’s the highest that percentage (53%) has ever been since they started tracking these stats in 2008. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Facebook 74

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

Karen Freberg

AUGUST 19, 2018

In 2008, I had just finished my first year as a doctoral student. Fall 2008 was – to this day – my hardest semester as far as course work and graduate assistantship duties went. Fall 2008 was – to this day – my hardest semester as far as course work and graduate assistantship duties went.

Conference 46

Conference Exercises Social Media Internal 46

Beyond PR

MAY 9, 2016

She has been at Business Insider since 2008 working as a senior correspondent and war room editor. Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. She most recently served as a deputy editor for sister outlet Business Insider.

Newspapers 40

Newspapers Media Sports Journalism 40

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

FEBRUARY 18, 2016

I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. If I’m not mistaken, we first met at a PRSA event back in 2008 or 2009. Both the business and journalism schools strongly encourage and guide students with internships, volunteering, student clubs and networking. Another advantage of St.

Leadership 60

Leadership Meeting Local Agency 60

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. I became a social media professor in this decade. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008).

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

JUNE 1, 2016

I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Isn’t it almost as if Millennials and Generation Z overlap a little bit?

Groups 40

Groups Meeting Employee Social Media 40

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008).

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008).

Mobile 40

Mobile Media Newspapers Local 40

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). PRCA Benchmarking surveys offer some indication of current employment trends in the UK industry, with staff recruitment and retention identified as critical business issues.

Publicity 41

Publicity Agency Study Mobile 41

Maxim Behar

SEPTEMBER 3, 2023

Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. A market without limes is not a market. I call it marketing though, not aphrodisiac. Since the financial crisis in 2008. Maxime Behar: It's a unique Code of Ethics that I wrote in 2001.

Course 59

Course Meeting Local Travel 59

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Established in 1990, the D.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. The state of content marketing is – the gap between those that are good and those that haven’t started is widening.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016). The Shifting Tides of Media & Journalism (July 2015).

Journalism 28

Journalism Guidelines Government Training 28