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Running Corporate Communications and Social Media

wiredPRworks

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. It is itself an exercise in public relations.

Ethics 106
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Corporate blogging up among Fortune 500, but broadcast mentality prevails

Communications Conversations

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. The report shares some interesting data about corporate blogging. 53% now have corporate blogs.” 40 percent seems high!

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Behind the Headlines With Scott Beaudoin

Cision

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Phineas Taylor (P.T.)

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Integrated Marketing Communications (IMC). Internet marketing. Journalism. Market research. Market research. Community relations. Direct advertising. Event planning. Fundraising. Investor relations.