Ethical Voices

MAY 18, 2023

There were 30 companies with at least 20 native ads each on the topic. The researchers found a decrease in negative coverage of key companies after they purchased native advertising. The study found that there were more than 27,000 native ads mentioning climate and the environment.

Ethics 80

Ethics Reddit Energy Advertising 80

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University.

Engineering 77

Engineering Automotive Agriculture Media 77

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.

Leadership 164

Leadership Blogging Storytelling SEO 164

The Proactive Report

MAY 2, 2015

Podcast listening is on the rise , which could breathe new life into audio journalism. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015.

Report 100

Report Mobile Newspapers Media 100

wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

PR Job Coach

MAY 28, 2014

This can do a lot for your career, as these folks will want to collaborate on projects with you and champion you to others in your company. She was recognized as the Outstanding PR Graduate by Fresno State in 2009 and as Rookie of the Year by PRSA Central California in 2008. You can reach Tori on Twitter @ToriRTerhune.

How To 215

How To Groups Engineering Conference 215

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. I also worked with a client for a foods company in the Feeding Children Better initiative that they did.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. The report shares some interesting data about corporate blogging.

Corporate 74

Corporate Blogging Social Media Facebook 74

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. Bulgarian company! All this came true in a bunch.

Government 72

Government Education Course Ethics 72

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. Around the same time, Web 2.0 Find out more about this new way to spread the story.

Google 94

Google Guidelines SEO Engineering 94

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Journalism. Solo PR Pros work with SMBs and Fortune 100 companies. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Direct advertising. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Beyond PR

MAY 9, 2016

She has been at Business Insider since 2008 working as a senior correspondent and war room editor. Sacramento Business Journal: Editor Adam Steinhauer takes the reins as editor-in-chief at @Sacbiz. She most recently served as a deputy editor for sister outlet Business Insider.

Newspapers 40

Newspapers Media Sports Journalism 40

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. But that’s enough to provide an organization with a clear task and purpose for getting started.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Communications Conversations

FEBRUARY 18, 2016

I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. If I’m not mistaken, we first met at a PRSA event back in 2008 or 2009. Both the business and journalism schools strongly encourage and guide students with internships, volunteering, student clubs and networking.

Leadership 60

Leadership Meeting Local Agency 60

Sword and the Script

FEBRUARY 20, 2018

2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay. The large CPG companies I worked for had well developed teams for every part of the marketing mix. Now, think about the database that a company like Amazon has created. Every dollar mattered!

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

SEPTEMBER 3, 2023

This is the office of the company I run. Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. Voice-over: And for the company, a rendezvous with island cuisine. As well as the whole week in this fantastic company, really. I've cooked some great stuff.

Course 59

Course Meeting Local Travel 59

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

Social Media 117

Social Media Study Blogging Company 117

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. B2C services companies saw the greatest shift from 5.8% When asked, “Which company across all industries sets the standard for excellence in marketing?” The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Oil companies are a good example of companies where the power they hold means that no exchange can ever be equal.” Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60