Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)
Communications Conversations
SEPTEMBER 30, 2014
It’s not going to be like Twitter was in 2007. The answer has nothing to do with technology. It took me a while to figure out how to post–and apparently, I’m not the only one ( David Armano also struggled ). It’s not going to take off. And you know why? And everything to do with behavior change.
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