How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications. Considering the contextual value of earned media and social content offers a more holistic view of a strategic PR program, including its longer-term impact on brand reputation, awareness and customer retention.
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