ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Flack's Revenge

AUGUST 6, 2019

Should CEOs speak out on social, civil and political issues? Fence-sitters might alienate those who want to know the brand’s political and social colors. PR tech firm Meltwater posted an article that explores the different sides of brands taking stands, and also shares some great examples. Should brands take a stand?

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

JUNE 17, 2022

So does The PR Council, whose corporate members must certify that they will abide by its statement of principles. Research shows that most practitioners feel confident in their own judgment when it comes to such everyday decisions. ” A weak and disappointing response to say the least. PRSA has a code of ethics.

Ethics 182

Ethics Reputation Corporate Industry 182

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

Solo PR Pro

FEBRUARY 14, 2023

You may not have a direct responsibility for shaping DE&I programs or holding people accountable for their actions, but it is our responsibility to help our clients communicate their efforts, or better yet, know when not to communicate. Our own industry provides a great example. That's where growth comes from.

Ethics 58

Ethics Community Consumer Communications 58

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? ” And it’s very topical given the power of the #metoo movement. But that’s also where things get hairy. First, there’s the issue of tone.

Advertising 236

Advertising Advertising Video Ethics 236

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. Whether to speak out on political or social issues will be different from company to company. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman

Company 187

Company Employee Internal International 187

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. Is there anything more powerful than an exciting idea that hasn’t been realized?

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

NewsWhip

JUNE 19, 2020

On social media, these protests immediately pulled the nation’s attention away from coverage of coronavirus, which had previously dominated news coverage since March. News stories about the protests have attracted more than a billion engagements since May 17, with daily highs of more than 120 million shares, likes, and comments.

Local 183

Local Measurement Journalism Television 183

ImPRessions - Crenshaw Communications

MAY 31, 2017

It was hit with a barrage of social scorn for its glitzy, but tone-deaf, ad featuring Kendall Jenner at a generic social protest. All three are large brands with the resources to come back from a negative situation. When it comes to a brand reputation crisis, digital media is the great leveler. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. The power of humility How do we redefine a corporation’s role in society?

Ethics 61

Ethics Company System Corporate 61

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. But when it comes to evaluating the value of an investment in public relations, in many ways, we’re still counting clips. Our program strategies are more likely to be informed by behavioral data. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. Predictive media monitoring quickly detects newly published news stories, and then predicts their level of impact in the coming hours and days. The Future of Predictive Media Intelligence.

Media 88

Media Data Reddit Crisis 88

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? I had some great training in ethics from NYU and without naming names, the client actually was, well, both clients were micro brews. ” The agency response was not to fess up and say, “Oh, well that was us. He’s great. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Cision

MAY 26, 2017

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers.

Blogging 150

Blogging Community Retail Consumer 150

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

FEBRUARY 14, 2022

That is what great influencer marketing does. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. Culture is found in the community, and some brands have capitalized on the power of community building. should consider implementing in 2022. Expanding the Definition of Diverse Influencer Marketing.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. According to Forbes , an influencer is someone who has the power to influence the perception of others and change their behaviour. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Guest Post by Laurel Kennedy. Those days are so over! A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Waxing UnLyrical

JANUARY 28, 2017

Just look at what we Social PR pros do. We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively.

Training 85

Training Banking Community LinkedIn 85

Barokas

JUNE 21, 2018

Just kidding, but let’s be honest if any more power couples break up (looking at you Dax Shepard and Kristen Bell), who will we vicariously live out all of our Hollywood romance dreams through? Both Jenna and Channing released the same message on their social media accounts announcing their split.

Crisis 60

Crisis Social Media Instagram Interviews 60

PR in High Definition

DECEMBER 17, 2020

Mental health was discussed more, social justice movements really accelerated, carbon emissions dropped at the height of lockdown, Animal Crossing had its time in the limelight, and most of us learnt how to make bread and other baked goods. Stronger communication of social and political movements. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

DECEMBER 10, 2018

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels. Holiday greeting cards go a long way.

Real Estate 62

Real Estate Local Nonprofit Banking 62

PR in High Definition

MAY 26, 2021

But when it comes to businesses showing appreciation for the customers that have stood by them during these difficult times, everything is still having to be done at a distance and rather differently than before. This is where customer communication comes into its own. It’s certainly no surprise as to why.

B2B 62

B2B Banking Corporate Internal 62

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. And, I had some in-person, socially-distanced coffees (over the summer and fall). Aaron Grote, Great Clips. But, I made due. Paul Magazine.

Banking 78

Banking Sports Meeting Insurance 78

Cision

OCTOBER 16, 2017

Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 15, 2020

Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

NewsWhip

APRIL 14, 2021

How does that come into your workflow? One of those is data and analytics, which looks at both social and traditional media and really any other type of analytics that we need to do. Paul: In the first of those three, you were talking about both media and social media. APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. Watch webinar.

Analytics 78

Analytics Data Crisis Reputation 78

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We I was thinking to come to draw experience from you, that’s a surprise.

Social Media 52

Social Media Meeting Groups Analysis 52

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Social capital: evolution of public relations practice. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Organisations are people.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Ethical Voices

AUGUST 21, 2023

But, with every single article you see covering AI, not just AI in PR, but AI in general, there is always that final paragraph, which is AI is great, but it might just kill us all. That’s the kind of questions that are now coming up. I have a view, which is it comes down to the level of risk and the level of creative requirement.

Agency 80

Agency Publicity Ethics Analysis 80