PR Daily

JUNE 13, 2016

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.

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Wikipedia Reputation Google Writing 95

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia

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Wikipedia Ethics Agency Survey 73

PR Daily

MAY 28, 2019

Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.” Here are ten descriptions and examples of the most common types constrained writing: 1. Example from Wikipedia. ).

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Exercises Writing Wikipedia Examples 117

PR Daily

MAY 7, 2018

Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.”. Writing with a constraint forces you to solve writing problems in new ways, as you can’t always use the words or phrases that you usually rely on.

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Exercises Writing Wikipedia Examples 64

PR Daily

NOVEMBER 18, 2020

So, before you pick up the phone to call the help desk—or your geek niece or nephew—write down that message verbatim. For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.”

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Wikipedia Engineering Google Examples 124

PR Daily

SEPTEMBER 27, 2019

The appearance led to huge spike in Solomon’s Wikipedia entry, Business Insider eventually wrote about the two, and Redick agreed to participate in Goldman Sachs’ “ Talks at GS ” TV program. Leadership Communications PR Industry Social Media Speechwriting Storytelling Visual & Video Communications Writing & EditingGlean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.

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Wikipedia Reddit Banking Instagram 97

PR Daily

DECEMBER 20, 2018

When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up. Are you tearing your hair out about that careless reporter who keeps drawing on inaccurate biographical information from Wikipedia? Brand Journalism Content Marketing Marketing Media Relations PR Storytelling Writing & Editing

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Wikipedia Report Fashion Retail 114

Doctor Spin

OCTOBER 9, 2015

According to Wikipedia: “A platitude is a trite, meaningless, or prosaic statement, generally directed at quelling social, emotional, or cognitive unease. Why Platitudes Seem To Work Well Platitude writing tends to do quite well in social media. Now, I’m not worried about information overload as a result of too much platitude writing being published. Or if you’re a content producer — how can you avoid dispensing platitudes in your own persuasive writing?

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Content Marketing Wikipedia Strategy Marketing 62

Shift Communications

MARCH 17, 2016

Wikipedia. Write like they write. Last week, I wrote my subject line like a Forbes contributor was writing a lot of his headlines (XXX Are Dead. This is a very nuanced part of your pitch, but helps a reporter envision the story they’ll write. Public Relations Tools Writing reverse engineering

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Engineering Wikipedia Pitching Exercises 84

PR Daily

FEBRUARY 6, 2015

Our roundup of writing stories this week focuses on learning from Harper Lee, covering snowstorms, the weird trend in writing residencies, and one editor''s obsession with a common error. Twelve writers have been selected to spend one night in the Ace Hotel in Manhattan, during which they will write a letter or story about the hotel to be distributed to hotel guests sometime in the future. A free night''s stay that forces you to write is not a bad deal.

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Wikipedia Hotels Writing Software 127

PR Daily

MAY 11, 2019

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. The shortened peak of public interest for one topic is directly followed by the next topic, because of the fierce competition for novelty,” they write. Our data only supports the claim that our collective attention span is narrowing,” the researchers write. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?

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Social Media Wikipedia Reddit Study 120

TrendKite

NOVEMBER 10, 2015

We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous. There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time.

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Wikipedia Writing Brand Branding 52

PR Daily

APRIL 13, 2017

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

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Google Wikipedia Privacy Radio 93

Flack's Revenge

NOVEMBER 23, 2016

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards.

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Wikipedia Reputation Crisis Management Customer Service 186

David PR Group

FEBRUARY 22, 2019

Source: Wikipedia, which coincidentally can help you become one. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page.

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Wikipedia Interviews How To Groups 50

PR Daily

JULY 25, 2019

Write concisely. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Resist the pressure to write long dispatches or to announce meaningless, incremental developments that only clog journalists’ inboxes. Avoid unusual fonts.

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Wikipedia Report Fashion Newspapers 131

Cision

JULY 13, 2015

Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities.

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Crisis Communications Crisis Communications Wikipedia 232

PR Daily

APRIL 7, 2015

I asked myself, “Does anyone think they can write a release, get it out on PR Newswire and call themselves a publicist?” Wikipedia defines a publicist as "a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album.”. The essence of public relations is media and relationships, or, what a publicist does: knowing the people writing the stories and getting the word out.

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Wikipedia Film Writing Storytelling 131

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you.

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Wikipedia Measurement Analysis Strategy 201

Shift Communications

MAY 21, 2015

The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a hobby, and one day she realizes she has accidentally penned the next great trivia game. Wikipedia defines a story as having the following three elements: a plot, the characters and a narrative point of view. It’s a great story.

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Wikipedia Mobile Training Data 117

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!)

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Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

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Facebook How To Wikipedia Customer Service 259

PR Breakfast Club

AUGUST 24, 2015

I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. 2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. 4) Try new things: Going to be a press release writing specialist forever, with no though to social engagement?

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Wikipedia Ethics Analytics Communications 49

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Resist the pressure to write long dispatches or to announce meaningless, incremental developments that only clog journalists’ inboxes.

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Wikipedia Newspapers Report Print 88

PR Daily

MAY 1, 2017

Here are some simple ideas from Lauren Girardin : Share just the headline, write a tweet in an alternate engaging format (e.g. Create your own Wikipedia page. Wikipedia pages can be great for social sharing and for helping manage your brand online. To create a page, go to the entry creation page at Wikipedia, and once you’ve created the entry, check back often and track any changes.

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Nonprofit Social Media Wikipedia Twitter 98

PR Daily

JULY 2, 2019

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Branding Content Marketing Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & EditingIf you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.

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Viral Wikipedia Reddit Sports 100

PR Daily

JULY 9, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Knowing how to write a press release is the first step.

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Wikipedia Fashion Newspapers Report 99

PR Daily

JULY 11, 2019

Random Wikipedia article. A writing teacher once told me that a good way to start a new poem is to find two disparate topics and find a way to connect them. A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video. Inspiration doesn’t come from staring at a blank page.

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Resources Wikipedia Infographics Pinterest 119

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” Smile and use positive body language when writing. When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial.

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Social Media Media Wikipedia Interviews 263

PR Daily

AUGUST 18, 2016

RELATED: Learn great writing from great writers. Attend The Great Writing and Editing Virtual Summit. According to Wikipedia , Stephen King is a fan of baseball, especially the Boston Red Sox. He attends their games and occasionally mentions the team in his writing. Tolkien was a lifelong tennis player, and it was a tennis injury at age 40 that led him to begin writing his famous fantasy series.

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Sports Wikipedia Exercises Writing 92

PR Daily

DECEMBER 30, 2014

It''s worse than saying ''um.''" Suzanne Thornton agrees, writing, "I am appalled when a speaker begins or ends every sentence or comment with, ''you know.''" Caroline Kennedy once used the phrase 138 times during one interview; it made her a target of mockery for the New York tabloids. Think outside the box": Wikipedia says this phrase, thought to have derived "from management consultants in the 1970s and 1980s," usually "refers to novel or creative thinking."

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Wikipedia Sports Training Interviews 131

PR Daily

SEPTEMBER 18, 2015

This article will be the last I write as co-editor of PR Daily. A great example is when a group of agencies came together to announce that they wouldn’t secretly edit Wikipedia pages. It’s a bittersweet occasion.

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Pitching Wikipedia Study Agency 131

PR Daily

OCTOBER 16, 2017

Words and definitions from Oxford Dictionaries , Wordnik , Merriam-Webster Medical Dictionary and Wikipedia.). FREE GUIDE: 10 ways to improve your writing today.]. This week, I set out to answer a simple question: What are the longest words in the English language? That led to a not-so-simple question: What do the longest words in the English language mean?

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Wikipedia Examples Case Study Government 60

PR Daily

JULY 26, 2019

After touting Wikipedia image campaign, North Face quickly apologizes. Branding Content Marketing Crisis Communications External Communications Marketing Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Websites Writing & EditingAlso: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.

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YouTube Video Reputation Wikipedia 103

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

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Wikipedia Government Policies Education 213

PR Daily

JULY 2, 2018

Cut through the clutterwith creative corporate writing.]. Random Wikipedia article. A writing teacher once told me that a good way to start a new poem is to find two disparate topics and find a way to connect them. Inspiration doesn’t come from staring at a blank page. Communicators and marketers are under immense pressure to come up with new and interesting content on a regular basis, often about old and dull topics. Where can a content creator to turn for inspiration?

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Resources Wikipedia Infographics Pinterest 94

Stuart Bruce

FEBRUARY 21, 2015

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place! CIPR Wikipedia Best Practice Guidance – 5 points.

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Wikipedia Case Study Transportation Conference 105

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing?

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Wikipedia Case Study Resources Mobile 42

Bad Pitch Blog

DECEMBER 28, 2011

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." He''s been known to write for some other blogs , but will always be dedicated to stopping bad pitches. Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? I''m dead serious. Paul has zero credibility and I''m not trying to give him any.

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Wikipedia Customer Service Pitching Agency 59

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Spot on, Wikipedia. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it. I get to indulge one of my primary passions in life: writing.

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