Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 exercises to shake off the writing doldrums

PR Daily

Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.” Here are ten descriptions and examples of the most common types constrained writing: 1. Example from Wikipedia. ).

10 exercises to shake off the writing doldrums

PR Daily

Consider trying out a new writing exercise: constrained writing. It’s just what is sounds like—imposing conditions on your writing, such as disallowing certain types of words or writing to a specific pattern. Imagine writing a short story without using the letter “e” or the word “is.”. Writing with a constraint forces you to solve writing problems in new ways, as you can’t always use the words or phrases that you usually rely on.

What PR pros can learn from tech-support reps

PR Daily

So, before you pick up the phone to call the help desk—or your geek niece or nephew—write down that message verbatim. For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.”

How Goldman Sachs showcases its leaders in authentic messaging

PR Daily

The appearance led to huge spike in Solomon’s Wikipedia entry, Business Insider eventually wrote about the two, and Redick agreed to participate in Goldman Sachs’ “ Talks at GS ” TV program. Leadership Communications PR Industry Social Media Speechwriting Storytelling Visual & Video Communications Writing & EditingGlean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up. Are you tearing your hair out about that careless reporter who keeps drawing on inaccurate biographical information from Wikipedia? Brand Journalism Content Marketing Marketing Media Relations PR Storytelling Writing & Editing

Platitudes — The Hallmark Of Lazy Content Marketing

Doctor Spin

According to Wikipedia: “A platitude is a trite, meaningless, or prosaic statement, generally directed at quelling social, emotional, or cognitive unease. Why Platitudes Seem To Work Well Platitude writing tends to do quite well in social media. Now, I’m not worried about information overload as a result of too much platitude writing being published. Or if you’re a content producer — how can you avoid dispensing platitudes in your own persuasive writing?

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Wikipedia. Write like they write. Last week, I wrote my subject line like a Forbes contributor was writing a lot of his headlines (XXX Are Dead. This is a very nuanced part of your pitch, but helps a reporter envision the story they’ll write. Public Relations Tools Writing reverse engineering

A lesson in suspense from Harper Lee

PR Daily

Our roundup of writing stories this week focuses on learning from Harper Lee, covering snowstorms, the weird trend in writing residencies, and one editor''s obsession with a common error. Twelve writers have been selected to spend one night in the Ace Hotel in Manhattan, during which they will write a letter or story about the hotel to be distributed to hotel guests sometime in the future. A free night''s stay that forces you to write is not a bad deal.

Our collective attention span is shrinking—and you can blame social media

PR Daily

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. The shortened peak of public interest for one topic is directly followed by the next topic, because of the fierce competition for novelty,” they write. Our data only supports the claim that our collective attention span is narrowing,” the researchers write. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?

Social Shaming a Cautionary Tale

TrendKite

We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous. There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time.

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards.

What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page.

12 ways to produce a killer press release

PR Daily

Write concisely. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Resist the pressure to write long dispatches or to announce meaningless, incremental developments that only clog journalists’ inboxes. Avoid unusual fonts.

3 Lessons From the A-Team in Crisis Communication Planning

Cision

Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities.

A defense of publicists

PR Daily

I asked myself, “Does anyone think they can write a release, get it out on PR Newswire and call themselves a publicist?” Wikipedia defines a publicist as "a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album.”. The essence of public relations is media and relationships, or, what a publicist does: knowing the people writing the stories and getting the word out.

What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you.

Come Closer, I Want to Tell You A Story

Shift Communications

The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a hobby, and one day she realizes she has accidentally penned the next great trivia game. Wikipedia defines a story as having the following three elements: a plot, the characters and a narrative point of view. It’s a great story.

Dear Content Creators: Stop Being Boring

Polaris

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!)

How To Create a Simple Facebook Messenger Bot

Cision

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

5 Communications Lessons From Dave Grohl & The Foo Fighters

PR Breakfast Club

I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. 2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. 4) Try new things: Going to be a press release writing specialist forever, with no though to social engagement?

12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Resist the pressure to write long dispatches or to announce meaningless, incremental developments that only clog journalists’ inboxes.

29 free social media tricks for nonprofits

PR Daily

Here are some simple ideas from Lauren Girardin : Share just the headline, write a tweet in an alternate engaging format (e.g. Create your own Wikipedia page. Wikipedia pages can be great for social sharing and for helping manage your brand online. To create a page, go to the entry creation page at Wikipedia, and once you’ve created the entry, check back often and track any changes.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Branding Content Marketing Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & EditingIf you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.

Viral 100

12 ways to produce a killer press release

PR Daily

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Knowing how to write a press release is the first step.

6 resources to inspire content

PR Daily

Random Wikipedia article. A writing teacher once told me that a good way to start a new poem is to find two disparate topics and find a way to connect them. A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video. Inspiration doesn’t come from staring at a blank page.

10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” Smile and use positive body language when writing. When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial.

Famous writers and the sports they played

PR Daily

RELATED: Learn great writing from great writers. Attend The Great Writing and Editing Virtual Summit. According to Wikipedia , Stephen King is a fan of baseball, especially the Boston Red Sox. He attends their games and occasionally mentions the team in his writing. Tolkien was a lifelong tennis player, and it was a tennis injury at age 40 that led him to begin writing his famous fantasy series.

12 words and phrases you should never use

PR Daily

It''s worse than saying ''um.''" Suzanne Thornton agrees, writing, "I am appalled when a speaker begins or ends every sentence or comment with, ''you know.''" Caroline Kennedy once used the phrase 138 times during one interview; it made her a target of mockery for the New York tabloids. Think outside the box": Wikipedia says this phrase, thought to have derived "from management consultants in the 1970s and 1980s," usually "refers to novel or creative thinking."

5 types of PR Daily pitches I’ll be glad never to see again

PR Daily

This article will be the last I write as co-editor of PR Daily. A great example is when a group of agencies came together to announce that they wouldn’t secretly edit Wikipedia pages. It’s a bittersweet occasion.

11 definitions for lengthy words

PR Daily

Words and definitions from Oxford Dictionaries , Wordnik , Merriam-Webster Medical Dictionary and Wikipedia.). FREE GUIDE: 10 ways to improve your writing today.]. This week, I set out to answer a simple question: What are the longest words in the English language? That led to a not-so-simple question: What do the longest words in the English language mean?

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

After touting Wikipedia image campaign, North Face quickly apologizes. Branding Content Marketing Crisis Communications External Communications Marketing Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Websites Writing & EditingAlso: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

6 resources to inspire content

PR Daily

Cut through the clutterwith creative corporate writing.]. Random Wikipedia article. A writing teacher once told me that a good way to start a new poem is to find two disparate topics and find a way to connect them. Inspiration doesn’t come from staring at a blank page. Communicators and marketers are under immense pressure to come up with new and interesting content on a regular basis, often about old and dull topics. Where can a content creator to turn for inspiration?

CIPR CPD completed – easy, fun, free

Stuart Bruce

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place! CIPR Wikipedia Best Practice Guidance – 5 points.

Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Is Writing Still the Most Important Social Skill? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing?

Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." He''s been known to write for some other blogs , but will always be dedicated to stopping bad pitches. Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? I''m dead serious. Paul has zero credibility and I''m not trying to give him any.

28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Spot on, Wikipedia. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it. I get to indulge one of my primary passions in life: writing.