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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral. And don’t check your phone whilst writing it- resist the urge, if you can.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). In Wikipedia. 1 Charlie Munger.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. It includes skills in reading, writing , speaking, and communication. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Viral Loops (or How to Incentivise Social Media Sharing). In Wikipedia.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

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How the Explainer Changed Digital Media Forever

Contently - Strategy

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “What, they could go to Wikipedia? “Obsessives first,” Klein said. “That was the thing. That’s it?

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