ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Avoid a sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 167

Technology Publicity Software Pitching 167

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Pitch an antithesis post, like my “ 5 Things You’re Doing Wrong with Press Releases.”.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Pitch reporters and influencers. When pitching, it’s important to be clear and concise. Write a press release. Get to the point straight away.

Social Media 120

Social Media Pitching Writing Report 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book. Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 65

eBook Video YouTube SEO 65

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 155

Nonprofit Local LinkedIn Big Data 155

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Write a press release. If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

MARCH 13, 2018

Get additional mileage from your bylines and guest posts by writing an intro paragraph and hosting on your own blog, posting on LinkedIn or even doing a video on the key parts of the post with the link to the original article. You do not have to maintain a regular blog in order to take advantage of writing as a thought leadership activity.

Leadership 62

Leadership Case Study Video YouTube 62

Shift Communications

DECEMBER 14, 2016

Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. The same goes for reporters when they’re determining if a source is a good fit for their story – especially for trade publications, an important piece of any successful B2B PR strategy.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 73

Meeting Automotive Media Journalism 73

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch.

Policies 120

Policies Internal International Public Affairs 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Communications Conversations

DECEMBER 5, 2019

It strengthened my writing skills. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. Working in media taught me news sense and the basics of a good story. My job as a television journalist taught me shooting and editing.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

AUGUST 9, 2016

Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Waxing UnLyrical

APRIL 3, 2015

Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Lukas Treu : White papers. My community came up with some good ones. Here they are, all 18 of them. Matt LaCasse : Old School metrics. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As.

Facebook 40

Facebook Community LinkedIn Google 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. On a symbolic level, a brand is a business’s personality—the characteristics customers think of when they think of the business,” continues Ken in his white paper.

Report 40

Report Media Television Radio 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. Don’t look at this as a problem, though.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

JUNE 3, 2016

For example, take the oil and gas industry, which is one of the industries explored in our newest white paper. The PR team has experience pitching internal experts and getting media placements. Falling prices and shrinking profits have created a challenging environment for businesses across the globe.

Comparison 40

Comparison Financial Internal International 40

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Write the Guide to __ RFP and make sure your company has solid responses. Paid Traffic. Below is an example from HubSpot.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. As Comicbook.com writes : “Hamill brought the true comic book nature of the Clown Prince of Crime’s to life using only his voice, which he manipulated perfectly to convey a silly clown and a psychotic killer.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 114

B2B Marketing Survey Software 114

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52