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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.

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The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.

B2B 136
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B2B Tech Communications Success Is More Than Ink In Trades

Landis PR

Writing a white paper? Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Producing an explainer video?

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams. Implementation Tip! Not sure how to start this?

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Then, the references and contacts start to come a lot easier.

B2B 77
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

We can’t do trade shows, can’t do in person events. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. Whether publishers and brands want to face up to that or not, I don’t think they’re really going to have a choice.

Brand 71